The NCAA enacted an interim identify, image and likeness coverage nearly a yr in the past, which permits athletes — many of whom have large social media followings — to make deals with native automotive dealerships, and in some cases, with main retail and media manufacturers.
Several states have written their very own particular person legal guidelines to manage compensation in identify, image and likeness, generally generally known as NIL. Some states, although, have stayed on the proverbial sidelines. Meanwhile, the NCAA has requested Congress for federal laws that lays out a framework that encompasses compensation for all college athletics.
“It was both an economics rights problem, a civil rights problem, a racial justice problem and, for some, all of these, that it was simply unfair that these student-athletes had been producing a lot cash however unable to be compensated for it,” mentioned Gabe Feldman, a sports activities legislation professor at Tulane University.
Watch the video above to search out out extra about how college athletes have been utilizing NIL deals to earn tens of thousands of dollars, the rising pushback in opposition to these insurance policies, and what’s subsequent for college athletes now that they’ll flip their fame into greenback indicators.